I think marketing metrics and using engineering to grow in general is super cool. If you work in this space do you get to learn a lot about digital marketing?
For the sales engineers on HN, what is it like? Is it a lot of stress and pressure? Do you have to be “on” all the time? Is it a good long term career or do people usually move onto other roles? Is it a good opportunity to learn how to sell to people?
Right now I am reading “head first pmp” to get me started
Just out of curiosity, if you were to write “semi-decent” articles on a regular basis with no serious marketing efforts (SEO, sharing on social media, etc), can you expect at least a handful of visitors via natural web osmosis? I’m talking tens of people per month.
So I thought about how I would do it. I’ve heard of people like Pieter Levels and Jon Yongfook launching a series of web apps until something gets traction. I’ve also heard of Amy Hoy’s method where you create value right away via small and tiny blog posts until you get better and better at delivering bigger value in the form of info products or even a web app that you can charge money for. I’ve also heard of Daniel Vassallo’s “portfolio of small bets”, where you just do what it takes to make a bit of money any way possible, and try out different things without investing too much, until you hit something that seems promising. Daniel’s method is a bit hard to explain and I don’t think I’ve done it justice.
Anyway, I think I’ve already lost the game by thinking and researching too much and not taking action. Maybe that’s the sauce. Launching a series of apps, blog posts, or random ideas whenever the inspiration strikes. And being persistent and not over investing in one thing. Maybe it’s best to just pick a lane and try it out and try many things until something clicks. As for me, I’m not sure if I should go for making something that I think would make money right away, or just get in the groove of creating things for the internet first. Anyway, just rambling.
