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We are a young startup with just 3 people in the team (1 sales, 1 tech + design, 1 support) and we are just over 1 year old.
Our product is slowly starting to gain customers on a weekly bases but we also seem to be loosing them from being disappointed with few things not working as expected or sudden bugs.
We are currently the only one in the market with our product, we have few unexpected bugs that keep coming up from nowhere and its a bit out of our control. But after 1 or 2 experiences, it’s hard to convince them to stay.
It’s becoming worrisome and not sure how to manage the customers because the product is quite hardcore. We are self funded, so things are taking time to build to perfection.
Any idea how to manage our position with the customers?
We have been working on this product for about 8 months and luckily, everyone seems to be quite connected to the idea as it was solving a painful problem but due to the way we approached our solution, it was totally impossible to monetize the service.
We are in the process of pivoting the service completely to a different target group while keeping the same logical/concept of our solution. The problem we're facing is that it seems quite hard to find a problem with our concept or in some cases, too many competitors.
How do startup pivot to a completely different product, what strategy or approach should be used?