shreythecray

Email newsletters are usually kind of boring.

Working in a role close to marketing, I find myself asking the same question every couple of years. What would I do differently if I got a chance to design one. And guess what? I now have the opportunity to design one.

Here's what I think:

- You spend a few seconds skimming an email

- If something catches your eye, you read/click on it

- Sometimes, you're busy and you'll mark the email unread but never really go back to it

- Usually, you won't get hooked and you'll leave the email, never to read it again.

So the key thing is: have something shiny that will catch someone's eye. But for an audience of hundreds/thousands of people.

What is something that catches your eye in a newsletter? What is something that makes you want to unsubscribe? What would you suggest that I do?

During a team meeting, my co-worker shared his confusion around how popular Labubu's are. I'm personally not a Labubu owner, but I do own other collectibles so I understand why people like them.

In a world where everyone likes collecting things, what's with the hate against this one specific brand/design?

I've heard about financial planning and health tracking, but unsure where to start.

Most (if not all) dev tool companies have developer newsletters for marketing content, and I'm tired of having my inbox filled with a bunch of emails that I almost never read and almost always have to unsubscribe.

But as someone who works closely with marketing teams, I also want to find the right feedback to share with them about how to effectively make their developer newsletters more interesting and impactful.

So what are your thoughts? - What do you want to see in newsletters? - What do you never want to see in newsletters?

What are the most common mistakes you see tech startup founders making (or you've made if you are a founder) today? Especially from first time founders.

I want to be better at using chatgpt to save time. Looking for ideas or resources on how you guys do this. Just a place to start/get inspired.

I'm looking for some ideas for fun end-of-year projects and want to use some new technologies that you think are great but might not have received the attention they deserve.