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We want to build in-app reporting/analytics for our customers, but we don't want to use an out-of-the-box solution as we care a lot about look and feel. Has anybody had success in building in-app reporting themselves without it becoming a mess (never ending list of new features)? Any learnings you can share?

At Trevor.io we recently released some fundamental changes to our platform, which, unsurprisingly, came with a handful of bugs. This triggered a debate among the team: which bugs do we fix now? Which do we fix later? And when is later? If we don't fix them now, will we realistically ever fix them?

This led us to an interesting question: what if we just split all bugs into "will fix" and "won't fix", and then prioritise every "will fix" above all new features....always. In other words: we commit to only ever adding new features when we're bug free.

Has anybody tried this? Can it work?