throw181428

I'm soon going to become CTO at a small-ish company, valued approx €15-20M and with a possible exit in sight (next 5 years). This company is active in country A, where it's market leader, with a very old website. It recently launched in country B with a basic site I'm going to rewrite. The goal is to then use this site for country A and possibly C-D in the future.

They offered bonuses (too small in my opinion) if the rewrite is successful, but I'd rather have shares (even a 1-2% would be a lot in case of a future exit). They seem to be reluctant about it, how can I make them change their mind?