throwawayValue

I've been running a US-based real estate related startup for a few years. I handle all aspects of the business myself from coding thru customer service and I've set it up so that it can run on auto-pilot for long periods of time (ie. months) while I focus on other interests. It's never been marketed, doesn't have a blog or any social presence. It does however have some great clients & industry partners who view my business as being more than a one person show. I have previously received multiple buyout offers, but until now I haven't seriously considered selling and I'm not sure if I actually will or not.

TRAFFIC

2013: 1.4M sessions, 5.4M pageviews & 33% bounce (60% desktop, 32% mobile & 8% tablet)

2014: 1.7M sessions, 6.2M pageviews & 54% bounce (42% desktop, 48% mobile & 10% tablet)

2015: 2.5M sessions, 10.8M pageviews & 54% bounce (28% desktop, 64% mobile & 6% tablet)

Source of traffic: 50% organic, 37% referral, 13% direct & 0% social

REVENUE

2013: $135k revenue - $2k expenses = $130k profit

2014: $105k revenue - $5k expenses = $100k profit

2015: $140k revenue - $5k expenses = $135k profit

Source of revenue: 30% AdSense, 20% users & 50% affiliate marketing

Expenses: hosting & credit card processing fees

2014 revenue reduction: caused by affiliate marketer closing their program

For obvious reasons, I’m using a throwaway account, but I will answer followup questions. However, I won’t disclose the name of my startup or it's address.

So what do you think my startup is worth?