Hey all,
We just launched our on-demand tax preparation platform, Taxaroo (https://www.taxaroo.com) last month. We have over a hundred CPAs signed up, we've gotten great positive feedback from our early users, and we're now working on getting the word out to a wider audience. However, given that our market is highly constrained by the looming April 18th US tax deadline, we need advice on what we could be doing to maximize the time we have. Specifically, we wanted to ask two things:
- Usability/conversion optimization. If you look at our content, would you be interested in using Taxaroo (assuming you wanted professional tax help)? If not, what are one or two major hangups that would give you reason to hesitate? We'll be doing in-person usability testing in the coming days, but your feedback would be very valuable.
- Reaching customers. We're a bootstrapped company, and given we don't have a large advertising budget, what avenues would you use to find customers? We've aggressively pursuing press, but with virtually no press relationships we've not had any major success.
Thanks for looking!
Background:
Our Show HN post: https://news.ycombinator.com/item?id=11074466
Our mission is to make taxes as simple and painless as possible so that people can get back to doing things they actually want to be doing. Taxaroo allows people to have their taxes prepared by an experienced certified professional, at prices lower than a tax office, and all without even leaving home. Everything is done securely on our online platform, and we can even give instant quotes so people know what they will pay up front (which is impossible at most tax offices). The end result is that clients save hours of time and hassle compared to going into an office, and save nearly $100 on average. We already have well over a hundred CPAs from across the country signed up to start preparing returns, and they can handle taxes from every U.S. state!
Thanks,
Tim
Co-founder & CTO
