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We're currently working on a service to help speech therapists which is also have an app. We're planning to start our beta next month, so we've started to spread the word about the product this week.
Our strategy was to talk about some of the features of our product, together with useful content for our public to start generating some interest and nurture it until the launch date.
Unexpectedly, we've received a lot of attention (actually the amount expected for a month in a week) and a lot of people are sending us messages to ask about the product. This is great, but I'm worried that a lot of people might get disappointed as soon as we start sharing more details with them, as we haven't mentioned, yet, that the service is supposed to require a monthly subscription (+- US$9).
How would you manage their expectations in order to introduce the paid plan without a lot of disappointment?
Some background:
* We're based in Brazil. I don't know if it's something which only happens in here, but people seems to always assume that apps are free.
Considering that I have one year to work on it, it can't be something huge, but I would like to work on something which would be useful to someone else and not only a boring paper about a very specific and almost useless subject.
As I have a web development background (Ruby on Rails, Node, Redis...), anything in this area would be easier. I've tried to revise my workflow in order to find some gap but, probably due to a lack of experience (and an awesome community), everything seems to be created already.
Do you have any suggestions about problems that I could solve with the skills that I have? A very personal itch also counts!
Note: The final software must be open sourced!
Don't get me wrong, I think that WordPress, by exemple, is an awesome product, but that there is a lack of features that could be pretty useful for the users and an excess of boring administrative stuff.
I'm launching today a page to validate my hypothesis that people will like something new in this area. Do you think that there is room for innovation here?
Some features I'm working on:
* Every blog has yours own API which will allow a user to "get connected" to it (to the user point of view, it'll be only a button to get connected, every technical detail will be hidden).
* Better sign method: The idea behind Mozilla Persona is awesome and I really want to make use of it.
The idea is to make it free and open source. Any kind of feedback will be appreciated!
If you got interested, this is my landing page: http://barapps.co/rlie